As a business consultant, one thing we hear more often than we like to is that someone’s Google positions have dropped overnight and the majority of their website traffic is now gone. Now of course we try and encourage our clients to make sure they have a variety of sources of traffic in case this happens but even still, it’s never something nice to hear. As such, we have teamed up with local Essex based SEO agency www.speedyseo.com to look at the two main reasons why your Google positions may have dropped and the causes behind these:
1. Google Panda
Now a good few years old, Google Panda primarily targets websites with thin or duplicate content. If you’ve previously copied someone else’s textual content or have tried to get away with no text on your site, you may have been affected by Panda. This rollout was initially intended to improve the value and quality of websites returned in a Google search and if your own site has either what Google would refer to as ‘thin’ content or duplicated content, it’s more a matter of when than if when it comes to Panda. The best thing to do in this instance is re-write your entire sie making sure it adds value to your visitors and enhances the experience.
2. Google Penguin
The Penguin update by Google was rolled out to target sites with unnatural link profiles and, as such, if you’ve ever used a lower quality SEO company or have bought links from India and the like, you could be in trouble. The Penguin is known to be fairly nasty and can take a while to recover from so you need to know the signs. If you had a sudden drop in positions on May 22nd 2013, it’s likely you were hit by Penguin 2.0 and need to go back and clean up those bad links you bought! One word of warning here is that you should never buy links or participate in link schemes as these go strongly against Googles guidelines and will likely end up with you doing more harm than Google.
Always remember…Google aren’t out to get you but if you try to manipulate the search positions, you could well see yourself fall foul of one of their favourite black and white animals and trust us, from what we’ve seen being talked about in recent years, their attacks are quite nasty and severe! If in doubt…get in touch with a professional SEO company and seek advice on what may have caused your site to drop positions.